Where the Fund Goes
Quarterly, evidence-led stories about need, support and change.
Illustrative content
Proposed introductory campaign
Mazuri Yaja
A Kenyan expression of belief that public benefit can be seen, followed and verified.
See the Good Causes
Proposed campaign assetCampaign belief
Good things should leave a public record.
Mazuri Yaja begins with a familiar Kenyan belief that effort can create possibility for a person, a community and the country.
The campaign answers that belief with visible Good Causes, clear institutional roles and evidence people can inspect.
Proposed launch activation
The Drop
A proposed public reveal that turns curiosity into an official-information journey.
?
Imagine finding this in your neighbourhood.
A shrouded public object creates curiosity. The page answers with institutional identity, a Good Cause and the evidence route.
Illustrative content- 01A shrouded object appears in a public place
- 02A QR code opens the campaign page and countdown
- 03The reveal introduces a Good Cause
- 04The story returns to evidence, guidance and official channels
Hero, hub and hygiene
One campaign idea, several useful content jobs.
Campaign energy brings people in. Permanent public information gives them somewhere trustworthy to land.
The Cash Out
A proposed responsible-participation series about recognising risk and making practical choices.
NLF Explained
A simple visual explanation of the Fund, the five causes and the evidence trail.
Platform rhythm
Every channel has a clear public role.
The notice board
Bookmarkable explainers, public updates and verified stories
The newsroom
Fast announcements, corrections and official replies
The library
Documentaries, explainers and accessible transcripts
The classroom
Myth-busting, plain language and local cultural fluency
The forward
Compact, Kiswahili-ready verified information
Campaign governance
Emotion cannot outrun evidence.
- No named beneficiary without an approved record
- No unsupported totals or outcomes
- 18+ and responsible participation remain visible
- Every campaign action returns to official information
Campaign questions
What evaluators should know.
Is Mazuri Yaja already an approved NLB campaign?
No. This demonstration presents it as a proposed campaign concept for evaluation.
Are the people and projects shown funded beneficiaries?
No named person or project is presented as funded unless NLB supplies and verifies the record.
Follow the record
See how the campaign connects to public benefit.
Explore the five Good Causes and the evidence structure behind every illustrative project.